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Fortum

Based on the strategy work Fortum felt that  its values are right but needed rewording. Participants evaluated value specific statements on how well they support Fortum´s success and gave  also a score on how the proposed reworded values show in everyday work.

Fortum Values Web interview  was sent to 7.500 people and carried out in 5 languages. Response rate was 47%.
Reworded values were accepted and based on the web interview results some finetuning regarding their definitions were done." Pirjetta Soikkeli, Vice President, Internal and Sustainability Communications, Corporate Relations and Sustainability

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