Value discussions bring company values into practiceThe values of an organisation need to be revised in times of change. It has been common practice in modern management to make a strong link between values, strategy and brand, and to involve the personnel in the value creation process from the very start.
Our virtual brainstorming method facilitates a structured value discussion on-line cost-efficiently and regardless of time or space.
Based on the summary of the report and suggestions for action-plans, the management is quickly able to make decisions on the values and follow-up actions.
The redefined values decided upon by the management are then communicated as widely as the ideas were originally collected. Interactive communication on-line instills these values in practice among the employees at the same time as they are communicated. From the collected material it is possible to deduce whether or not every-day activities have changed in accordance to these values.
Our clients have benefited from our virtual brainstorming method in
- cocreating a common value base
- updating current values
- turning values into action
Reworded values were accepted and based on the web interview results some finetuning regarding their definitions were done." Pirjetta Soikkeli, Vice President, Internal and Sustainability Communications, Corporate Relations and Sustainability