We all have our trust issues. More so with entities that we feel are out of our reach. The question is, what would it take for me to trust you or your company? The answer is actually quite simple. I demand transparency from you and I demand to be heard. I want to be given the opportunity to make a conscious and informed decision about the products that I am buying, the services that I am using and maybe even the company I am hoping to work for.
Consumers in general are smarter than ever. They are more informed than ever. Companies need to use this to their advantage. They need to keep their ear to the ground. Also the younger generation of professionals are more inclined to work for companies that they feel have the same values they do. It goes along with trusting the company that you work for and knowing that you have a voice among your peers. If employees care about the company they work for, they become more engaged and concerned about the direction, the future, of the company.
This takes me to my next point. There is an abundance of knowledge out there. As we know, knowledge is wealth. When stakeholders and companies start listening and talking to each other, ideas are formed, gathered, refined and implemented.
By achieving these things; dialogue, communication, trust, knowledge, the stakeholders who are involved clearly understand each other’s expectations. By understanding the expectations, there is less room for disappointment and ultimately, mistakes. This is partly how Corporate Social Responsibility can help save money for the company.
Communication needs to be consistent. The delivery needs to be systematic. The message needs to be informative. There are various means by which these factors can be achieved. Within a company, using the intranet is a good way to get messages across. Social media has proved to be a powerful tool in communicating and as a platform for dialogue between the company and their external stakeholders.
Whatever decisions a company attempts to achieve, transparency between the stakeholders is essential in achieving their goals. In turn, it leads to better relationships, more trust, happier employees and ultimately happier consumers.
Vierasblogit yritysvastuusta opiskelijoiden silmin
Fountain Park toimii Turun ammattikorkeakoulun Corporate Social Responsibility -kurssin yritysyhteistyökumppanina. Haluamme tuoda yritysvastuukeskusteluun myös tulevaisuuden tekijöiden ääntä. Osana kurssiaan opiskelijat kirjoittivat tekstejä sidosryhmien osallistamiseen liittyvistä mahdollisuuksista ja haasteista. Julkaisemme kolme näistä teksteistä.
Kirjoitukset ovat Niina Lähteenmäen ”Saavuta lisäarvoa sidosryhmien kuulemisella” Veera Köpsin ”Back to basics – CRM up to date” ja Helena Rizkin ”How to win stakeholders trust?”.
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